Offers and discounts are two of the best ways for businesses to drive sales and customer loyalty. It can be difficult to know how to create offers and discounts that will drive customers away, but using techniques like these can help you increase your business’s profitability while still driving your customer base to your store or website. Offers and discounts vary from business to business, but the majority of them have one commonality: they’re all about creating a mutually beneficial relationship with your customers. They’re also some of the most effective ways you can use as a small business owner to drive conversions and sales. 

Let’s explore six creative ways that you can use offers, discounts, or deals in your own small business marketing plan so that you can start driving more sales and customer loyalty today!

 

Offers and discounts are great for driving conversions and sales!

Offers and discounts can be an effective way to drive conversions and sales for both you and your customers. You can use discounts, GreenGeeks coupons, or other incentives to get customers to pick up your products or services, or even make them a gift. When you give something away for free, you’re saying, “I’m willing to give this to you right now, so why don’t you take advantage of this right now?” This is especially effective when you have a limited-time offer — it shows your customers that they can purchase your products or services at any time, and then gives you an excuse to pounce on them with a great deal.

 

Offers and discounts are a great way to drive customer loyalty.

Offers and discounts can be a great way to build customer loyalty. Big-box retailers often use gifts and incentives to try to get customers to return to their stores. It makes sense, then, that offering a free gift that you know your customers will enjoy and use would be a great idea. Depending on how often you offer gifts, this can become a self-fulfilling prophecy: the more times you give your customers something they love, the more likely they are to return. Offer something that your customers truly value, and they’ll keep coming back for more!

 

Build your email list with offers

Offer e-books, e-courseware, or other resources to your list of subscribers. This is another great way to build customer loyalty by giving your subscribers great deals and incentives to keep them on your list. When they receive an interesting offer they can easily click “subscribe” and continue to receive your offers. You can also try offering discounts or gifts to your list of subscribers. By sending a few emails per month with offers, you can build a large list of loyal customers. This list can become the key to driving more sales and customer loyalty for your business, and you can use it to your advantage by emailing different customers at different times with different offers.

 

Use limited-time offers

Offer discounts or gifts that are only valid for a limited time. This way, you can create a memorable offer that your customers will remember, and you can use it as the basis for other offers and discounts that follow. For example, let’s say one of your free gifts is a subscription to Curated. You might offer it for a limited period, like for the first six months, or offer it for a set amount of time and then give a full refund. You can also create sweepstakes or give out gifts with purchases, like with the Giveaway of the Day. The key here is to make it a limited-time offer — you don’t want your customers to get used to getting gifts, and you don’t want them to turn to your competitors for gifts.

 

Don’t forget about special events!

Offer gifts or Elementor coupons at certain holidays or special events in your business’s calendar. Many retailers offer free holiday gifts and deals, like Free 4-Packs, Free Shipping Days, or Free Gifts with Every Order. When you do this, you’re giving your customers a one-of-a-kind experience that they won’t forget. You might also offer a gift with the purchase of other items, like a coupon for your next purchase worth $50 or a gift with the purchase of $500 or more. These are all ways to remember and celebrate special occasions in your customers’ lives, and you can leverage that with gifts or coupons at your store or website.

 

Wrapping Up

Offers and discounts are some of the best ways for businesses to drive sales and customer loyalty. They can be used to get customers to pick up your products or even make them a gift. When used correctly, offers and discounts can build customer loyalty and drive more sales. Use these six tips to help get the most out of offers, discounts, and deals in your own small business marketing plan.